Conversion Rate Audit Checklist
Free Resources
Conversion Rate Audit Checklist
Find out what's stopping your website visitors from becoming customers.
Getting traffic to your website is only half the job. If visitors aren’t taking action, there could be friction throughout your website and customer journey.
Use this practical checklist to identify the conversion issues worth fixing first.
- Traffic and audience intent
- Website messaging
- Calls-to-action
- Landing pages
- Forms and lead capture
- Trust and credibility
- User experience
- Mobile experience
- Customer journey
- Analytics and tracking
- Conversion friction
- Testing opportunities
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A practical conversion audit
Systematically review the key areas that influence whether visitors take action.
Identify conversion blockers
Spot unnecessary friction, unclear messaging and missed opportunities.
Prioritise your improvements
Focus your time on changes that could have the biggest impact rather than redesigning everything.
What's Next?
You've identified the friction. Now make sure search engines can find your site.
Technical SEO Checklist
Check whether your website is technically prepared to be discovered, crawled and understood by search engines.
