Technical SEO Checklist
Free Resources
Technical SEO Checklist
Find and fix the technical issues that could be holding your website back in search.
A great website and valuable content won’t reach their full potential if search engines can’t properly crawl, understand or index your site.
Use this practical checklist to review the technical foundations of your website and identify the SEO issues worth fixing first.
- Crawlability and indexability
- XML sitemap
- Robots.txt
- Broken links and 404 errors
- Redirects and redirect chains
- Canonical URLs
- Page titles and meta descriptions
- Heading structure
- Internal linking
- Image optimisation
- Mobile experience
- Core Web Vitals
- HTTPS and website security
- Structured data and schema
- Duplicate content
- Google Search Console
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A practical technical SEO audit
Work through the essential technical areas that affect how search engines discover, crawl and understand your website.
Improve website performance
Check the factors that can affect page speed, Core Web Vitals and the overall user experience.
Prioritise your SEO improvements
Separate the quick wins from the more technical issues so you know what to tackle first.
What's Next?
Your technical foundations are stronger. Now prepare for the next evolution of search.
AI Search Optimisation Guide
Learn how to prepare your website and content for AI-powered search experiences and increase your chances of being discovered in the evolving search landscape.
