For years, the rule for UK websites was fairly simple: if you used analytics cookies, you needed to ask visitors for permission first. That's why almost every website has a cookie banner. In 2026, that rule changed. The Data (Use and Access) Act ...
Fake Reviews Are Now Illegal in the UK. Here’s What Small Businesses Need to Check
Online reviews have always mattered to small businesses. For many customers, a quick look at your star rating is part of deciding whether to get in touch. Since 6 April 2025, the rules around those reviews have become much stricter. Under the Dig ...
Black Friday 2026: How to Run Discounts That Sell Without Breaking the UK’s New Pricing Rules
Black Friday falls on Friday 27 November 2026, with Cyber Monday following on 30 November. For a lot of online stores, it's the busiest few days of the year. It's also the time when the pressure to squeeze out every last sale is highest. Countdow ...
The E-E-A-T Improvement Your Website Can Make Without a Major SEO Overhaul
If you've spent any time reading about SEO, you've probably come across E-E-A-T. It stands for Experience, Expertise, Authoritativeness and Trustworthiness, and it's one of the concepts Google uses in its guidance for assessing the quality of con ...
The Search Before the Search: How Customers Decide What to Google
When someone searches for your business, it can feel like the customer has already made a decision. But the search usually starts much earlier than that. Before someone types a business name, product or service into Google, there is often a question ...
Your Website Is Part of Your Reputation — Even If You Don’t Think It Is
Your reputation doesn't start when a customer speaks to you. It may start much earlier, when someone searches for your business online. Before a potential customer calls, books an appointment, visits your shop or makes a purchase, they may have a ...
Why Your Website Gets Traffic but No Customers: 10 Conversion Problems to Fix
Getting eyes on your website takes hard work. So, there is nothing more frustrating than checking your analytics, seeing all that hard-earned traffic, and then looking at your inbox to find... crickets. You might be ranking on Google, running gre ...
The ‘Vibe Coding’ Backlash: What AI-Built Websites Get Wrong (and How to Fix It)
Last year, the internet was utterly obsessed with the concept of "vibe coding." The promise was intoxicatingly simple: you didn’t need to understand syntax, databases, or CSS grid. All you needed was a prompt. You could type something like, “Make me ...
Returns Policy as SEO: The Hidden Reason AI Agents Skip Your Store
When you think about eCommerce SEO, your mind likely goes straight to the usual suspects. You obsess over perfectly optimized product titles, fine-tuning meta descriptions, building high-quality backlinks, and shaving milliseconds off your page load ...
Your Google Business Profile Is Working Harder Than Your Homepage
Let’s do a quick experiment. Pull out your phone and search for a local service. Say, "commercial architects near me", using your favourite AI assistant or a standard mobile search. What do you see? Chances are, you aren’t looking at a list of ...