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All posts by : Toyinsola Lydia

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Kleenex’s New Look: A Rebrand That Feels Timeless

October 24, 2024
by Toyinsola Lydia DesignMarketingUpdates

Kleenex recently celebrated its 100th anniversary with a rebrand by Turner Duckworth, modernizing the brand while keeping its iconic identity intact. The new logo features a crown shape housing the wordmark "Kleenex," emphasizing the brand's leaders ...

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5 Website Sins That Are Costing You Sales

October 24, 2024
by Toyinsola Lydia BusinessDesigneCommerce

Your website is your digital storefront, whether you're selling products or services. A poorly designed or optimized website can drive potential customers away and damage your brand's reputation. Here are five common website mistakes that can hurt yo ...

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Design Smarter, Not Harder: AI Tools for Logos, Social Media, Videos, and Voiceovers

October 11, 2024
by Toyinsola Lydia BusinessDesign

In today's fast-paced digital world, small businesses need to find innovative ways to stand out and compete with larger corporations. Artificial Intelligence (AI) has emerged as a powerful tool that can help small businesses streamline their design p ...

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Web Accessibility for Dummies: Why Your Website Needs to Be Inclusive

September 26, 2024
by Toyinsola Lydia Design

Let’s break it down: Web accessibility is about making sure that your website is usable for everyone, including people with disabilities. Think of it like making your store wheelchair accessible—you're just doing it for your website. Web accessibilit ...

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CRM Tools and Technology: Leveraging CRM Software for Sales Efficiency

August 28, 2024
by Toyinsola Lydia BusinesseCommerceMarketing

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Understanding Your Online Customers: A Comprehensive Guide for Small and Medium Businesses

August 20, 2024
by Toyinsola Lydia BusinessDesigneCommerce

In the competitive landscape of online businesses, building strong customer relationships is paramount. A deep understanding of your customers is the cornerstone of success, enabling you to deliver products and services that truly resonate with your ...

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Rebranding: When and How to Refresh Your Brand Identity

August 14, 2024
by Toyinsola Lydia BusinessDesignMarketing

Rebranding is more than just a cosmetic change; it's a strategic decision that can significantly impact a company's trajectory. It's about recalibrating your brand's perception to resonate with your target audience, drive growth, and future-proof you ...

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The ROI of Design: How Good Design Pays Off

July 22, 2024
by Toyinsola Lydia BusinessDesigneCommerce

Unlock the Power of Good Design: How It Drives Business Growth (and Saves You Money) In this article, you'll discover: The hidden financial benefits of good design: We'll unveil the concept of ROI in design and how it can translate to real d ...

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Marketing Emails vs. Sales Emails: Understanding the Difference and Who Does What

July 1, 2024
by Toyinsola Lydia BusinessDesigneCommerce

Watch Video Close In the dynamic world of digital communication, emails continue to be a powerhouse tool for businesses to connect with their audience. However, not all emails serve the same purpose. ...

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The Importance of Design in Your Marketing Strategy: Making a Visual Impact that Converts

May 23, 2024
by Toyinsola Lydia BusinessDesignMarketing

In today's crowded marketplace, capturing attention and leaving a lasting impression is crucial. That's where design comes in. Far from just aesthetics, design is a powerful tool that can elevate your marketing strategy and drive results. At BigPie C ...

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© 2026 Big Pie Creative. All rights reserved.

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