How to choose the right colour for your logo and brand

Choosing the right colour scheme for your logo and brand is a crucial process for any business owner. The colours you choose can evoke feelings and emotions that resonate with your customers, influencing how they perceive your brand and their level of recall. 

It’s paramount that you carefully consider your target audience, industry, and the message you want to convey, as each colour has a particular association. For instance, blue is often associated with trust and reliability, while red can convey a sense of passion or urgency. 

With so many colour options available, it may seem daunting to select the perfect palette that will best reflect your brand identity. However, through conducting in-depth research and analyzing your business’s values and goals, you can create a brand that is authentic to you and your unique message, helping you connect better with your audience and achieve your goals.

Once you have a sense of the emotions and meanings you want to convey, conduct some research to see how similar brands in your industry are using color. This can help you differentiate and stand out from competitors.


When it comes to the world of branding and marketing, the color red has long been recognized as a powerful and effective tool to capture the attention of consumers and make a statement.

Its bold and vibrant hue is associated with a wide range of emotions and feelings, from passion and love to energy and excitement.

Brands in a variety of industries, ranging from food and beverage to fashion and entertainment, have taken advantage of the power of red to help differentiate themselves from the competition and create a strong identity for their products and services.

Additionally, red has been shown to stimulate the appetite, making it a popular choice for food brands and restaurants. Overall, if you’re looking to create a brand that stands out and makes an impact, incorporating red into your color palette is a smart and strategic choice.


Blue has been a popular color choice for brands for many years due to its calming and trustworthy tones. This makes it an ideal choice for brands seeking to convey their reliability and dependability.

Additionally, blue is versatile and can be used in many different shades and gradients, making it easy to tailor to a variety of brand personalities and aesthetics.

Furthermore, blue is a color that is associated with intelligence, efficiency, and communication. This makes it an excellent choice for brands in industries that require a high level of professionalism, such as law, finance, and technology.

So, if you’re thinking about choosing a color for your brand, you might want to consider blue as a potential option.


Green as a brand colour has been used by many companies over the years due to its association with nature, growth, and environmental friendliness. It can also represent stability, balance, and harmony.
With its versatile shades, green can be used to convey a wide range of emotions and values, allowing companies to create a unique brand identity and establish themselves as socially conscious entities.
From eco-friendly products to financial institutions, many industries have embraced the power of green to attract customers and communicate their values. When choosing the right shade of green for your brand, it’s important to consider the context and target audience, as some hues can have different connotations in different cultures.
Overall, green remains a popular and effective choice for businesses looking to differentiate themselves and connect with consumers on a deeper level.


Yellow has been recognized as one of the most distinctive and attention-grabbing colours in the branding world. With its bright, vibrant and energizing shade, yellow has the power to evoke feelings of happiness, optimism, and warmth.
As a brand colour, yellow can be used to capture attention, convey positivity and promote a sense of confidence in the product or service that it represents. In fact, several successful brands have made use of yellow as their signature colour, including McDonald’s, Nikon, and National Geographic.
By choosing yellow as a brand colour, a business can create a memorable and recognizable brand identity that resonates with its target audience and sets it apart from the competition.
Whether used in logos, product packaging or advertising, yellow is a versatile and effective colour that can help any brand stand out in today’s crowded marketplace.


Orange is a bright and eye-catching colour, which can help to make a brand more noticeable and memorable to customers. Secondly, orange is associated with energy and enthusiasm, which can help to create a positive impression of a company and its products or services.
Additionally, orange is often seen as a friendly and playful colour, which can help to create a sense of approachability and inclusivity.
Finally, orange is a versatile colour that can work well across a range of different industries and markets.
So if you’re looking to develop a strong and recognizable brand identity, it might be worth considering the colour orange.


Purple is a color that has been associated with sophistication, creativity, and luxury. Therefore, using purple as a brand color can help businesses to promote themselves as premium and unique in the market.
Additionally, purple is known to stimulate the imagination and promotes creativity, which can be used as a tool to entice customers. Many big companies over the years have used purple as their brand color due to its positive associations, and as a result, it has become a recognized hue in popular culture.
In conclusion, purple is not just a color but a strategic branding tool that companies can leverage to create an emotional connection with their customers and set them apart from competitors.

Black and White:

Black and white is a dynamic and timeless combination that has long been recognized as a classic branding choice. The stark contrast between these two colors creates a bold and striking visual statement, while their simplicity conveys a sense of straightforwardness and transparency that consumers find appealing.
Aside from being aesthetically pleasing, black and white is also versatile, making it suitable for a variety of industries and audiences. It can convey luxury and elegance for high-end brands or simplicity and minimalism for more modern companies.
Using black and white as a brand color can also help businesses stand out from the crowd by avoiding overly complex or trendy designs that may not withstand the test of time.
Ultimately, black and white is a popular choice for brands who understand the value of making a strong, lasting impression.

Finally, test your chosen colour by incorporating it into your website, marketing materials, and products. Ensure that it resonates with your audience and aligns with your brand’s overall message and personality.

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